The crisps really look like they're having a great day at the pool, leaping from the diving board into the sour cream and the spring onion confetti, with a cosmic slipstream stretching up through the three in the air to the last one left, on the board, clearly trembling. Maybe having realised that after the cream comes being smashed between teeth and swallowed out of existence. It's hard to tell. The peppercorn-eyed and mouthless overseer at the top doesn't seem surprised by either the leaping or the trembling.
I phoned the info line and crunched worriedly at them. All they said at first was sir, sir, sir. It was remarkable how they could tell my gender from the I'm not sure but probably tone, frequency, and rhythm of the crunches. By the time I'd eaten half the pack I'd been passed to a manager, who sang a de-escalatory lullaby that had a list of compensations for its chorus. I couldn't get enough.